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Avoiding Trademark Pitfalls in Affiliate Marketing
Fanatics is a Corporate Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 16. Trademark (n) – A symbol, word, or words legally registered or...
View ArticleWhat you need to know about Trademark + Bidding (Whitepaper)
Trademark + bidding is a digital marketing tactic of targeting paid search ads to branded keywords such as an advertiser’s brand name or a variation thereof. “Trademark plus” (TM+) uses a brand name...
View ArticlePMA Whitepaper: What You Need to Know About Trademark+ Bidding
Affiliate marketing is made up of many different types of publishers, and it can be challenging for retailers to understand all of the different ways in which those publishers promote brands. One...
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